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January 26, 2018
Use your digital signage to convey information. Some of the best advertising isn’t really about convincing people why they should get something. It’s about why you like it and find it interesting, or cool, or useful. The Grocery Store Example Think of it this way, using an example we’re all familiar with: a […]
January 25, 2018
Digital signage in Chicago is a terrific way to advertise your business. People’s attention is captured by digital signs in a way that it isn’t captured by traditional signs anymore. We’re trained to see digital screens in the world, and our eyes will prioritize reading moving and changing images over static ones. Monetizing Your […]
January 24, 2018
Access control for offices is an idea that’s quickly gaining steam. Businesses have realized that offices are completely different than they used to be. Today, they traffic in unreal amounts of data. From private information to financial data, there’s so much more at stake. While cyber security is increasingly important, much of the personal data […]
January 23, 2018
Intrusion detection systems are resilient. They incorporate a number of tools that can help keep you safe. Some of these tools can be motion-based. You can have motion detection alarms and motion detection CCTV cameras. There are some ways to make these systems even more effective than they already are. Think of this as making […]
January 22, 2018
We talk a lot about how using hold up alarms in Chicago keep your business safe. They’re one of the best investments you can make. Not only do they protect your business, they protect the people in your business – both employees and customers alike. Placement Hold up alarms should be placed where […]
December 21, 2017
When we look at a sign, our brains try to figure out what part of it to prioritize first. Is it an image? A phrase? A certain color? In designing advertising for digital signs, you need to plan the sequence for what catches a passerby’s eye first, and where it leads. Visual Hierarchy This is […]
December 20, 2017
Digital signage in Chicago is deeply effective – when it’s used right. There are a number of simple mistakes businesses make when it comes to image choice, color, and especially font. Let’s look at that last one. You’d think any font in digital signage would work. After all, it’s plastered several yards up on a […]
December 19, 2017
We’ve covered how to use outdoor digital signage in Chicago before, and even the types of messages to convey. Yet what about the nitty-gritty design philosophy you should employ? You want maximum effect. You want potential customers passing by and being moved to action. Digital signage in Chicago captures attention because we’ve increasingly trained our […]
December 18, 2017
CCTV cameras in Chicago can be vandalized in a number of ways. This allows criminals to destroy the camera or reduce its effectiveness in a way that lets them continue their crime without visual evidence. It’s a step many burglars employ, but sometimes vandals will do it just to be destructive and cost your business […]
