March 30, 2018

Does Digital Signage Have a Role in Education?

Digital signage in education isn’t talked about as often as it should be. Used as a tool under the direction of administration and faculty, digital signage can boost the learning of students, cut costs over time, improve the image of a school, and even make campus safety more efficient. How can it do this?   […]
March 28, 2018

Fixing a Smoke Alarm That Keeps Going Off

If your smoke alarm keeps giving you a false alarm, it can be due to a number of reasons. Most of these are easy to fix. Before anything else, realize that smoke alarms for business do not give you the same coverage and responsiveness that a fire alert system does. Smoke alarms are the bare […]
March 26, 2018

Photoelectric Detectors Help Your Store Awareness

Photoelectric detectors can form a simple basis for store awareness. These are the detectors that trigger a bell when you enter a store. Essentially, there’s a low power laser on one side and a photodetector on the other. When the beam is broken – such as by someone passing through it – a bell sounds. […]
March 23, 2018

Get Feedback on Your Digital Signage

When you put new advertising up on your digital signage in Chicago, ask people’s opinions. Your staff can give you a good ear, but sometimes it’s just safe to tell the boss that everything they’re doing is the right thing. Customers don’t feel that pressure, so it can be worth it to consult them. Ask […]
March 21, 2018

How a Question Can Stop Crime

Many robberies are crimes of opportunity. Even those that aren’t are often committed by criminals who are afraid and hesitant. For many thefts and robberies – especially of cash from a till or petty cash – it can take very little to deter a criminal. Sometimes, you can even do it with a question.   […]
March 19, 2018

Establishing a Sense of Territory for a Store

One of the most effective ways to deter crime in Chicago is to create a sense of territory in those who enter your business. This sounds a little aggressive, but it doesn’t have to be. In fact, it shouldn’t be. Over-aggression can communicate overcompensation. What we’re talking about is establishing a confident sense of your […]
March 16, 2018
digital signage

Creating Stories Across Your Digital Signage

You can create a solid ad that captures people’s attention and makes them check out your business. You can stop there if that’s enough for you…but what if you could make ads that helped convince people to buy once they were there? Digital signage isn’t just for one-off ads that are over as soon as […]
March 14, 2018

Don’t Just Repeat Outdoor Content on Indoor Digital Signage

You don’t want a video wall to display the kinds of things a digital billboard would. Keep in mind that when you look at digital signage outdoors, you’re viewing it from far away. Things need to be large so that they’re readable. People and objects should appear larger than life. They’re designed to capture attention […]
March 12, 2018

What is a Video Wall?

A video wall uses multiple monitors at once to display a single image across them. The image can span a wall or a room. Pieces of the single image are shown on each individual monitor so that when they’re combined in the right arrangement, they compose a larger image.   Many Screens vs. One Big […]