December 20, 2017

Design Tips for Digital Signage: Font Matters

Digital signage in Chicago is deeply effective – when it’s used right. There are a number of simple mistakes businesses make when it comes to image choice, color, and especially font. Let’s look at that last one. You’d think any font in digital signage would work. After all, it’s plastered several yards up on a […]
December 19, 2017

Design Tips for Digital Signage: Using Color

We’ve covered how to use outdoor digital signage in Chicago before, and even the types of messages to convey. Yet what about the nitty-gritty design philosophy you should employ? You want maximum effect. You want potential customers passing by and being moved to action. Digital signage in Chicago captures attention because we’ve increasingly trained our […]
December 6, 2017

Use Digital Signage for Active Content

We’ve all seen lazy digital signage in our lives. Most often, it’s at the mall. You see digital signage that could capture your attention, but all that’s posted on the screen is the exact same image that was on a traditional billboard in the food court. Why? Why just recycle static images on your digital […]
December 5, 2017

Employing Digital Signage in Waiting Rooms

Digital signage for waiting rooms offers a number of benefits. Indoor digital signage is great for conveying information, and they can follow different rules than outdoor signs. If your business uses a waiting room or waiting area, you can use digital signage to keep track of the queue.   Implementing Indoor Digital Signage This is […]
December 4, 2017

Focus on Effective Digital Signage by Avoiding These Mistakes

Digital signage in the Chicagoland area is a powerful tool. Just make sure that power doesn’t go straight to your head. A traditional sign never changes, but effective digital signage can be changed as often as you like. That doesn’t mean you should go hog wild with it, though. Get a head start by avoiding […]
December 1, 2017

6 Ways to Make Your Digital Signage More Effective

Digital signage in Chicago already stands out. It stands out from more traditional signs and ads that can only communicate a name, logo, and motto. Digital signage catches people’s eyes with its electronic look, and can communicate far more in the same amount of time. There are ways to make digital signage in Chicago even […]
November 28, 2017

Is Digital Signage Worth the Cost?

Digital signage costs more than traditional signage. This is a simple reality. Yet you invest in more expensive options for your business all the time. The key is whether that extra expense is worth it. What will your return on investment be? Will what you put in translate into a larger benefit you can take […]
November 27, 2017

Three Ways to Create Digital Signage Content

Once you have a digital sign, you’ll want a reliable and cost effective solution for creating content. A digital sign is already set apart from traditional signs by its moving text and images. It already grabs attention by its very nature. Yet what you put on your digital sign determines whether you’re using it to […]
November 24, 2017

Digital Signage Goes Beyond the Display

Digital signage is a remarkable tool that can set you apart from surrounding businesses that still use traditional signage. It’s eye-catching and people will linger on it far longer than they will blocky, unchanging signs. Businesses can still make mistakes in choosing digital signage, however. We’ve worked with many, and here are two crucial elements […]