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December 21, 2017
When we look at a sign, our brains try to figure out what part of it to prioritize first. Is it an image? A phrase? A certain color? In designing advertising for digital signs, you need to plan the sequence for what catches a passerby’s eye first, and where it leads. Visual Hierarchy This is […]
December 20, 2017
Digital signage in Chicago is deeply effective – when it’s used right. There are a number of simple mistakes businesses make when it comes to image choice, color, and especially font. Let’s look at that last one. You’d think any font in digital signage would work. After all, it’s plastered several yards up on a […]
December 19, 2017
We’ve covered how to use outdoor digital signage in Chicago before, and even the types of messages to convey. Yet what about the nitty-gritty design philosophy you should employ? You want maximum effect. You want potential customers passing by and being moved to action. Digital signage in Chicago captures attention because we’ve increasingly trained our […]
December 18, 2017
CCTV cameras in Chicago can be vandalized in a number of ways. This allows criminals to destroy the camera or reduce its effectiveness in a way that lets them continue their crime without visual evidence. It’s a step many burglars employ, but sometimes vandals will do it just to be destructive and cost your business […]
December 17, 2017
We write a lot about CCTV cameras in Chicago being used for security. It’s for good reason. They’re effective in deterring crime and providing evidence when and where a crime is committed. A good CCTV system can cover an entire area and record activity for review. Yet this isn’t the only use for CCTV cameras. […]
December 16, 2017
For larger buildings, a smart fire alert system that can track fires room to room and feed this information to responding emergency personnel is smart. For a store with only a few rooms, you can feel safer in sticking with a more basic alert system that ensure personnel are safe and evacuated. Yet what type […]
December 15, 2017
There are federal, state, and local laws regarding what employees must know about their business’s fire alert system. First of all, employees must be aware of the type of emergencies they can expect at a place of business. There will be local guidelines for this. Emergency Action Plans You’ll need an emergency action plan for […]
December 14, 2017
Tracking personnel flow in a large facility can be difficult. It’s made easier by using smart cards. These are cards that carry a microprocessor. This microprocessor can interact with access control card readers and provide information to an automated system that’s built to record and log personnel movement. In the event of a theft or […]
December 12, 2017
Some business owners may not think that a CCTV system is worth it. They use fake dummy cameras instead when securing their business. Alternately, they may install one or two real cameras along with four or five fake ones. This is a bad idea that can get you into some trouble. Deterrent or Distraction? The […]