Intercom systems are thought of as an element of the past. After all, everyone carries a cell phone now. Yet it someone without the desk phone number is trying to gain access to your facility, how do you talk to them without an intercom? If you work in an environment that limits cell reception, how […]

An indoor positioning system can help ensure higher customer satisfaction. An indoor positioning system is a lot like a GPS, except where GPS will tell you where to turn on a road, an indoor positioning app will tell customers how to find a certain store or plan a day at the mall. There are a […]

Most employees are just going to their jobs and hoping to have a decent day. The vast majority of employees are not looking to steal anything from anyone. In the course of owning or managing a business, you will inevitably come across a few who do steal. They may steal from you or from fellow […]

You don’t want to hit the hold-up alarm or panic button for every customer raising their voice. You know from experience that most situations are the result of frustration, hard days, and customers who don’t know how to process their anger and so do it with employees who can’t argue back. Even so, some of […]

One of the barriers to indoor digital signage is over-complicating how it’s used. This goes for both customers and businesses. If a business over-complicates how it implements indoor digital signage, they’ll become frustrated with it. If customers feel its nature is overwhelming, they’ll simply choose not to deal with it. Digital signage for business is […]

There are a number of uses for indoor digital signage aside from simply advertising. Yes, digital kiosks are effective at advertising and you should absolutely use them for that. You’re missing some of the opportunity to connect with customers if you’re only using them for advertising, though.   Keep in mind that in today’s world, […]

Outdoor digital signage in Chicago gets exposed to some pretty harsh winter elements. The cold, snow, freezing rain, and ice can all impact digital signage. For that matter, it does a number on traditional signs, too. Digital signage is a great investment, but an investment should be monitored and protected.   Digital Signage in Winter […]

Use your digital signage to convey information. Some of the best advertising isn’t really about convincing people why they should get something. It’s about why you like it and find it interesting, or cool, or useful.   The Grocery Store Example   Think of it this way, using an example we’re all familiar with: a […]

Digital signage in Chicago is a terrific way to advertise your business. People’s attention is captured by digital signs in a way that it isn’t captured by traditional signs anymore. We’re trained to see digital screens in the world, and our eyes will prioritize reading moving and changing images over static ones.   Monetizing Your […]