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Why Aren’t Your Digital Signs Working Harder For You?
A digital sign should be one of the most powerful marketing options available today, right? For many businesses, though, that’s just not the case. Digital signs are a great option, but because businesses don’t know how to use them well, they’re not a high performing marketing tool. Fortunately, these tips can help you make better use of your sign.
- Use Fresh Content: If you started with great content, but you can’t seem to update your sign very often, you have a problem on your hands. You want the freshest possible content, updated routinely, or people aren’t going to look at your sign. Think about it, your digital sign gives you the opportunity to update it every single day. Why wouldn’t you want to take advantage of that. advertise weekly specials. Let customers know what they want to know most, and change that regularly.
- Use Interesting Content: Keeping people engaged is important, and updates can help with that. If you’re not getting their attention, though, it doesn’t matter how frequently you update your content. Consider something funny or something that grabs their emotions. Think about employing pictures and video. Try something that allows them to interact thanks to social media. The key, though, is to engage them with what you’re displaying on your sign.
- Upgrade Now: If you’re using a VCR in a streaming world, you’re behind the times. If you bought one of the first digital signs available, you’re in the same boat. Update your digital signage so you can move more consumers much faster.
Ready for a digital sign to help your company do more? Contact us today for the latest options that could amp up your marketing efforts.