Focus on Effective Digital Signage by Avoiding These Mistakes
December 4, 2017
Use Digital Signage for Active Content
December 6, 2017

Digital signage for waiting rooms offers a number of benefits. Indoor digital signage is great for conveying information, and they can follow different rules than outdoor signs. If your business uses a waiting room or waiting area, you can use digital signage to keep track of the queue.


Implementing Indoor Digital Signage

This is best utilized when paired with other tools. You can utilize remote check-in, so patients can check in from their phones, and keep a queue visible with indoor digital signage so that people can track their estimated wait time. You can also transfer the queue information to their phone, advise them of delays, and use indoor positioning systems to help them find their way through a building or campus.

There are elements to be careful with here. You still need someone at the front desk so that questions can be asked. People feel much safer when there’s a person available to speak to and ask questions of. Waiting rooms are the stuff of doctors, dentists, and car mechanics – you rarely find yourself in a waiting room without a little bit of nerves. A person at the front desk to interact with is still crucial. However, digital signage for waiting rooms frees up this employee to focus less on scheduling and more on patients and their needs. You can quickly improve patient/customer satisfaction this way.


Pitfalls to Avoid

You also don’t want to overshare information on digital signage. Patients just need to see their names and estimated times. Be careful with HIPAA rules – there’s no reason to share any information about why a patient’s there in a public format.

Digital signage can also be used in children’s healthcare and dentistry to feature facts and teach good health habits. (In children’s healthcare environments, it’s best to only list the adult or guardian’s name in a public format, not the child’s name.) Digital signage for waiting rooms can help you increase efficiency, help patients feel more informed, and re-focus front desk personnel on other tasks.