With the concept of smart cities catching on the world over, digital signage sensors and kiosks are being used more and more to improve services by way of constant traffic flow analysis.
In fact, the very concept of digital signage has undergone a sea change from the time when digital signs just displayed a general message to the enormous opportunities it now offers in multiple applications, particularly in the retail sector.
Moreover, digital signage has effectively boosted workplace communication by enhanced interactivity, culture, and convenience.
The market for digital signage is surely growing at a rapid pace, and digital signs are being used by a plethora of industries, particularly in the sphere of applications pertaining to the Industrial IoT, where information garnered from tagged items are displayable.
Retail apart, the other industries making rampant use of digital signage include aviation, healthcare, logistics/ transportation, retail banking, and education, to name a few.
For instance, airports have started resorting to digital tools widely to drastically improve the total customer experience (do we have to take our shoes off still?; how about taking our laptop out of the bag? – when can stop doing this?!). This has led to more efficient messaging, personalized and self-services as also the ready availability of real time information.
A dominant trend is to identify what exactly you expect your digital signage system to gain. The objective is to either improve productivity, online interactions, and the guest experience or enhance event participation.
Moreover, the goal needs to be measurable and relevant, and not just giving out information. The prime objective here is to measure your ROI on digital signage, and this will determine both the content of your digital signs and you will measure its success in getting your message across.
Main future trends in digital signage
The market for digital signage is predicted to touch a whopping $29,939.6 million by 2029 from $4,986.1 million in 2015 and will be dominated by digital kiosks and posters as also video walls. With lower taxes, these numbers will continue to improve.
It will reach out to larger audiences, beyond the sphere of business, with public services and governments adopting it more to keep citizens informed.
New products like home monitoring systems, forex cards, and leak detectors will boost the demand for digital signage, with the healthcare and retail sectors being the largest drivers for the increased demand for digital signage as new display system technologies evolve with advances in OLED, LCD, LED and Super AMOLED devices.