Chicago digital signage gets a workout every winter. There are three things you need to do to make sure it remains effective. This involves being aware of the physical environment your digital signage faces (cold and snow) and staying active in how you manage it.

1. Don’t forget to check it. Remember that digital signage responds to the weather. It’s incredibly resilient, but if you notice any kind of problem, make sure to have it maintenance. A problem that’s easy and inexpensive to solve today prevents a more difficult and expensive problem tomorrow. Preventative maintenance does wonders for digital signage, and a regular check every winter is a smart idea.

2. Don’t forget to change it. Chicago digital signage is very competitive. If you have the same message on your sign for months on end, people will have trained themselves to ignore it. They won’t just learn to ignore the message, they’ll learn to ignore the sign itself.

Keep digital signage fresh, and make sure you have someone running your advertising approach on it. This may be someone internal, or an external company with whom you work. Whatever your solution, it’s smart to keep your messaging active. People especially like seeing new messages and animations in the winter. It takes their minds off the cold and the wind for a moment.

3. Environmental wear can be easily avoided. You can dress a digital sign for the weather. There are straightforward ways to keep the sign from developing condensation inside, to make it resist icing, and to protect it against wind and snow. Some of these are easy mechanical solutions that can help protect your investment. Others are simple good habits. For instance, if a snow drift has accumulated on your sign, make sure it gets brushed off. This will help relieve pressure and moisture getting into the sign.

To keep digital signage fresh and to ensure its properly maintained and protected, CES handles digital signage solutions for a range of businesses and organizations. You can always ask us for a solution to your needs.