We’ve all done it before. We’ve all stood in front of the map to the mall wondering how in the world to get to the shop we want. We already tried one route, but got turned around and lost. Then we thought we saw our mistake and tried again. No luck that time, either. So we backtrack all the way to the nearest entrance – the only place that seems to have useful maps – and we don’t know whether to feel frustrated or not as smart as we thought we were moments ago.
This can happen with malls, hospitals, universities, and a variety of other facilities. Now, what if you didn’t have to do all that backtracking? What if you could just follow a system just like a GPS in a car.
Granted, 9 times out of 10 that we go into a mall or hospital, we can find our way. But across thousands of people daily, that 1 out of 10 adds up to a lot of frustrated people wasting a lot of time and getting angry at a lot of your employees.
Indoor positioning systems aren’t resource-heavy. They can be accessed via WiFi and Bluetooth. Customers can use them easily to find their way and coordinate with each other.
Best of all, it gives your guests a reason to engage with an app that presents your organization in an easy-to-understand manner. Ease of access means that instead of hitting one shop, they’ll see routes that allow them to hit several.
Indoor positioning systems also act as a strong safety feature. Parents and children can use these apps to easily find each other if they become separated, and employees and security can use these apps to better understand the layout of complex areas. They’re a strong tool that more and more businesses are using to make customers, guests, and even employees feel more comfortable with layouts that would